About Us

We are Sarah and Sarah at Bitter Oath Apparel, and are based in Bedfordshire, UK. In 2020, we started an independent streetwear brand fuelled and inspired by our love of tattoos, unique artwork and generally anything that challenges the norm!
We very much appreciate the darker side of life and like to showcase this in what we wear day to day. We often struggle to find decent, long lasting clothing so we decided to create our own!
We have been fortunate enough to work with designers and illustrators from all over the world and as a result of collaborating with these incredibly talented artists we have been able to combine traditional tattoo inspired designs with high quality yet sustainable apparel dedicated to those who  love and appreciate darker undertones.
Sustainability is very important to us and we are proud to produce clothing we love that doesn’t come at the expense of our planet or our people!
We are so excited to bring you our awesome range and we are already working on new designs to bring you as we constantly strive to improve and grow our brand. We will keep you updated so don’t forget to sign up to our newsletter or get in touch, we’d love to hear from you.
Sarah and Sarah
tattoo designers